Lobel’s : Who are your customers?
I took advantage of a promotional $50 gift certificate from Lobel’s, an upscale New York meat market that also does mail-order, at least 7 or 8 years ago, and I’ve been on their mailing list ever since. I have to admit that their products do look appealing, and am occasionally tempted to make a purchase, until I think about how much I’d be spending for what I’d be getting.
For example,while I was looking around their site, I noticed that they sell Double Hickory Smoked Slab Bacon, unsliced, in 2½ pound slabs, for $29.98 — pricey, but considering how difficult it is to find uncut slab bacon, it might be worth it for a splurge — that is, until you roll in their shipping fees : another $26.95 on top of that. This means the bacon ends up being $22.78 a pound, or a total order price $56.93.
It really makes me wonder who they think will order from them, especially in this economy. Still, they’ve been in business for 5 generations, so there’s got to be people willing to part with their money.